7. Check for directory listings
Next, review any business directory listings on the first four pages of Google and Bing (which will cover approximately 98% of people searching). Make sure that any listings have your correct contact details. If not contact the listing and ask them to be changed. A customer will soon move onto a competitor if they can’t reach you.
8. Check for news and other mentions of your brand
If your see negative articles about your organisation, you need to create new content that search engines will prioritise over old content (on generic searches like your organisations name). This way negative news about your organisation moves down the search results so less people will see them. A study by Chitka Insights showed that 91.5% of users clicked on results from the first page of Google. The best way to create new news is through a blog on your website, and by asking partners to share articles, as this will help the search engine ranking.
9. Set up alerts
Create search engine alerts for your organisation. This way you’ll be informed anytime your organisation is mentioned on web pages. While you can’t control what people write, knowing what’s been written gives you the opportunity to promote good news and create a strategy to deal with bad news. Instructions on how to set up Alerts in Google and Bing can be found via the links.
10. Try social listening tools
Unfortunately Bing and Google alerts don’t always pick up text on social media, but a free social listening tool like www.social-searcher.com can. This allows you to set up free daily email alerts to track social media.
Manage your brand’s reputation online
If you need help to build or manage your brand’s reputation you can book a free consult with me.