Next, review any business directory listings on the first four pages of Google and Bing (which will cover approximately 98% of people searching). Make sure that any listings have your correct contact details.If not contact the listing and ask them to be changed.A customer will soon move onto a competitor if they can’t reach you.
8. Check for news and other mentions of your brand
If your see negative articles about your organisation, you need to create new content that search engines will prioritise over old content (on generic searches like your organisations name).This way negative news about your organisation moves down the search results so less people will see them.A study by Chitka Insights showed that 91.5% of users clicked on results from the first page of Google.The best way to create new news is through a blog on your website, and by asking partners to share articles, as this will help the search engine ranking.
9. Set up alerts
Create search engine alerts for your organisation. This way you’ll be informed anytime your organisation is mentioned on web pages.While you can’t control what people write, knowing what’s been written gives you the opportunity to promote good news and create a strategy to deal with bad news.Instructions on how to set up Alerts in Google and Bingcan be found via the links.
10. Try social listening tools
Unfortunately Bing and Google alerts don’t always pick up text on social media, but a free social listening tool like www.social-searcher.com can. This allows you to set up free daily email alerts to track social media.
Manage your brand’s reputation online
If you need help to build or manage your brand’s reputation you can book a free consult with me.
With more organisations moving their core business to consumer directed funding models such as NDIS and My Aged Care, change is in the air – for providers and their clients and beneficiaries. For the first time, clients hold the purse-strings – and with them, the chance to exercise true choice and control over the services they receive. For the first time, individuals – not the government – are the customer.
For a customer-driven market to thrive, there must be sufficient choice available from a range of providers, offering services that fulfil genuine community needs in a way that’s sustainable,ethical, and generates positive social impact.
People aren’t perfect, mistakes happen and that can affect your bottom line directly (in the cost of fixing the mistake) or indirectly, by affecting your organisation’s reputation. So it’s important to have a system in place to eliminate errors.
“Fast is fine, but accuracy is everything.”
Setting up a quality assurance and compliance system need not be an arduous task. When operational, the system allows your organisation to operate more efficiently, creating better results and allows you to focus on delivering better outcomes for your community, rather than re-doing work.
With the end of the financial year fast approaching and budgets being drafted, now is a great time to start reviewing your marketing and engagement strategies, ready to plan your investment for the year ahead.
If you’re providing services under the NDIS, the end of this financial year is a particularly important milestone – 30 June 2019 marks the end of transition of existing disability service clients to NDIS in SA. For many service providers, that’s going to mean a big shift in focus – from helping existing clients transition, to positioning your services to attract new clients to your service.
All businesses need to have a Facebook page, and have
employees spending time each day writing posts and monitoring comments – or do
It all comes down to your return on investment, a Facebook page is just a communication channel after all. But in order to understand what your return on investment is, you need to look at your whole marketing strategy.
As disability services providers started to transition from block funding to individual NDIS plans, there was an immediate need to create new or update existing websites to reflect NDIS services. For many organisations, that was over a year ago, even longer if you were part of an NDIS pilot. So now is a great time to review your website. During this time you’ve been busy adapting your business to meet the demands of the NDIS, streamlining back office functions to maintain financial viability and meeting the needs and wants of the people you support. Over this transition period your organisation and services have changed. But have you reflected these changes on your website? If the answer is no, then you can use our website health check toolto see if you need to update your website.
Whilst there’s still work to do this financial year, an eye needs to be cast forward to next financial year – in particular developing your marketing budget.
But, before you can develop a budget, you need to have your marketing strategy in place, and any existing marketing strategy needs to be reviewed, challenged and redeveloped. This will allow you to create a marketing plan and budget based on strategic objectives and outcomes: Continue reading…
When thinking about accessibility, we mainly think about people with a disability being able to navigate our website. This is an important focus but providing a better user experience is important not only for users with a disability but for everyone.
Thinking more broadly about making your website’s content accessible in multiple ways, to suit a broader audience, can help you to accommodate everyone’s needs.
Changing the page structure, thinking about terminology, improving readability, labelling images correctly, or even something as simple as making it easier for your readers to share one of your blog posts or pages are good improvements.
Your website should also work for older and younger users, non-English speaking users and people with a temporary impairment. It might sound strange, but someone with a fuzzy head from a hangover or the flu who is trying to use a site will also benefit from it being more accessible.
At Community Business Bureau, we use accessibility tools on our own website and on websites we have developed for our clients. They are free and easy to install so you don’t need a web developer in-house. With basic web management knowledge, you can do it all by yourself! Here they are: Continue reading…
Welcome to the second in our series on different ways to think about marketing. Last time we looked at a simple technique to help you find new opportunities by playing with the rules .
This month it’s a short blog, with a simple message – one of the best ways to grow your marketing muscle is to develop your understanding of people.
Reading and watching widely across all of the humanities can really help to level up your marketing mind – after all, marketing is really about people and design. Understand more about how people tick and you’ll be better placed to work with marketing’s mechanics to create value for the humans you care about.