Four free tools to make your website accessible for everyone

When thinking about accessibility, we mainly think about people with a disability being able to navigate our website. This is an important focus but providing a better user experience is important not only for users with a disability but for everyone.Accessible website

Thinking more broadly about making your website’s content accessible in multiple ways, to suit a broader audience, can help you to accommodate everyone’s needs.

Changing the page structure, thinking about terminology, improving readability, labelling images correctly, or even something as simple as making it easier for your readers to share one of your blog posts or pages are good improvements.

Your website should also work for older and younger users, non-English speaking users and people with a temporary impairment. It might sound strange, but someone with a fuzzy head from a hangover or the flu who is trying to use a site will also benefit from it being more accessible.

At Community Business Bureau, we use accessibility tools on our own website and on websites we have developed for our clients. They are free and easy to install so you don’t need a web developer in-house. With basic web management knowledge, you can do it all by yourself!  Here they are:

  1. Userway accessibility button: It is an all-in one tool that does wonders. It’s a small icon that sits on your site and with a one click menu, allows you to:
    1. Desaturate the colours of your site making it all black and white, so it’s easier for people who are colour blind or have a visual impairment to read it
    2. Activate keyboard navigation for people with a physical disability to navigate your website with just the keyboard
    3. Increase the size of the cursor so people can navigate the site without losing the cursor
    4. Increase the size of the text to various sizes, making it easier for users with poor eye sight
    5. Change the contrast of the site (you can select from three different contrast options) helping colour blind users and people with a visual impairment to read the site
    6. Highlight where links are on the site, making clickable areas obvious for users
    7. Change to more legible fonts making it easier for people with degenerating eye sight or general sight problems
    8. Read the content of your site out loud for people with a visual impairment or for anyone who prefers listening instead of reading

Userway is easy and quick to install. Visit https://userway.org/ and follow the instructions. We have installed it in our website  and it has worked very well.

  1. Google translator: translates your page to over 100 different languages – you choose which languages to include. It takes only half an hour to install in a straightforward process of four easy steps. Follow the instructions on https://translate.google.com/manager/website/.

As a non-native English speaker myself, the translation to Spanish proved to be quite good!

  1. Sharethis: https://www.sharethis.com/platform/share-buttons/. This is one of the most versatile tools to share content from your website to a destination of your user’s choice, increasing control over when and where they read. It can be installed on your whole site or just on the pages that are “shareable” like blog post pages. Here’s an example of how it looks on one of our client’s sites: https://www.poliosa.org.au/news/2018/9/24/my-polio-story-lynda-shaw. Sharethis allows you to add specific share buttons and/or a generic share button that expands to over 30 different options of social media channels on which to share your content. It’s a handy unobtrusive feature.
  1. Hemingway app: A tool that helps you improve the readability of your text by highlighting lengthy, complex sentences and common errors. Paste your text and edit away. It certainly makes it quicker for writers and even better for bloggers. hemingwayapp.com

If you need help with making your site more accessible, or building an accessible site that’s easy to manage yourself, we are here to help. Call us on 1300 763 505

 

Camila Zambrano
Communications Officer
Email: czambrano@cbb.com.au

Phone: 1300 763 505


Thinking for Change part two – finding inspiration

Welcome to the second in our series on different ways to think about marketing. Last time we looked at a simple technique to help you find new opportunities by playing with the rulesfinding inspiration
This month it’s a short blog, with a simple message – one of the best ways to grow your marketing muscle is to develop your understanding of people.

Reading and watching widely across all of the humanities can really help to level up your marketing mind – after all, marketing is really about people and design. Understand more about how people tick and you’ll be better placed to work with marketing’s mechanics to create value for the humans you care about.

Here’s two of my favourite sources: Continue reading…


Marketing dashboards: know your numbers or you’ll fail

“Know your numbers, or you’ll fail”

These were some words of advice I received during my first week as a marketer.

marketing dashboards on a computer screenWorking in a big business, I had a large budget to access market research and analytical tools to dissect the data. When it came to measuring marketing results, the possibilities were endless.

But what can you measure without those resources? Quite a lot! The most important thing is to choose what to measure. In this article I’ll help you get to know your numbers, by creating a simple marketing dashboard to keep track of whether your marketing strategy is working. It’s all about making your data work smarter, not harder.

Making a marketing dashboard

Continue reading…


Thinking for a change part one – playing with the rules

  • thinking for a changeChange is the only constant.
  • Innovate or die.
  • Fortune favours the bold.

No doubt you’ve heard all of these before. They’re noble sentiments, but ultimately a bit useless when you find yourself confronted with a very real, very turbulent, and very unpredictable 300ft giant tsunami of change.

Think about a time when you’ve been faced with change as scary as that. Perhaps you’re in this position right now. Are you feeling bold, or burnt-out? Inventive, or introverted? Ready for change, or desperately clinging to whatever constant you can find in the chaos? Continue reading…


Top 5 marketing insights from NDIS rollout

Over the past 12 months we’ve provided support for marketing strategy and planning to over 25 organisations working through NDIS transition. We’ve viewed the disability marketplace from many different perspectives, and seen the various approaches organisations are taking to NDIS. Whilst the landscape is changing rapidly, there are some general principles that seem to be holding true, so here’s our top five insights to guide marketing strategy in the NDIS. Continue reading…


Move your mission forward: measure your marketing!

Welcome to the second in our series marketing and value. In December’s issue of Foreword, we explored marketing maths and revealed how, with a few quick sums and a bit of common sense, it’s easy to spot value for money marketing activities.

But of course value of money is not the whole picture. As a purpose-driven not-for-profit, your bottom line needs to deliver on your mission as well. This month we’ll look at how to measure the value of marketing activities towards your mission. Continue reading…


Deal, or Dud? How to pick the ripest, most valuable marketing opportunities

You’re sitting at your desk. In front of you are two proposals for marketing activities – one to sponsor an expo, and another to advertise your services in your local paper. They both look like great deals, but you can only afford to do one….

So how do you pick a winner?

Over the next few issues of Foreword I’ll let you in on my special formula to detect the ripest marketing opportunities. By checking your maths, your mission and measurement, the fit between medium and message, and your audience’s mindset in the moment you can pick a winner every time.

This month – it’s maths, so… grab a calculator! Continue reading…


Content Marketing (Part 5): From attention to action – top 5 tips for NFPs

In this, the final post in our series on content marketing we explore five simple things NFPs can do to drive results from content marketing.

If you’ve read our previous posts, you’ll already know what you need to do to harness the power of great content to promote your organisation’s mission and activities using the first three of our four As of great content marketing:

  • Audience – find out what they care about, what is helpful to them.
  • Asset – what do you already have that your audience values?
  • Amplification – what are the most cost effective and helpful ways to deliver content to them?

Following these three steps will grab people’s attention – but then what? It’s time for action! Continue reading…


Content Marketing series: boosting social impact

Content marketing for ‘for purpose’ organisations is all about offering value via your marketing content – exchanging something people value for the right to start a relationship.

Non-profit organisations exist to serve people before profit. But competition for funding is getting tighter. To keep helping the people who need you most, you need a sustainable funding base. You need to market your service or cause far more actively than you might have done in the past, if ever. But how can you attract more people to you, without losing sight of your purpose – or your humanity – in the process? How will you cut through the noise in our information-saturated world? And how do you know where to start?

In this series, our Senior Marketing Consultant Meg Drechsler takes you through the  four As: a four-step approach to planning content marketing for your organisation. You will learn about how to get to know your audience AND your own assets, how are some of the most effective ways to deliver content to this specific group of people and finally, how to make people take action and respond to your marketing efforts.  Continue reading…


Content marketing (Part 4): Make some noise – Amplify your content and reach more of the people who need you

This month we continue our series of articles on content marketing as we reach the third of our 4 As:

  • Audience – find out what they care about, what is helpful to them.
  • Asset – what do you already have that your audience values?
  • Amplification – what are the most cost effective and helpful ways to deliver content to them?
  • Action – how will you link the content to a next step so that the people you can help, find it easy to take action

Throughout this series on content marketing, we’ve encouraged you to understand your audience and to take a fresh look at your brand’s assets to discover opportunities to engage your audience using your existing strengths.

This month, we’re looking at amplification – how to use media wisely to promote your content, and help the people who need you to find the value you’re offering. Continue reading…