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Organisations are in the business of providing products and services to consumers, who in turn, provide organisations with currency to continue their work. Most products and services have a lifespan. It is this lifespan that triggers our need to change what we do and the way we do things to remain relevant by satisfying emerging […]
In Part 1 of this piece, we looked at the ‘understanding your market’ and ‘service delivery’ aspects of a business model in the NDIS world. In Part 2 we looked at ‘marketing and sales pipeline’ – one of the most challenging aspects for most NDIS disability service providers. In this the final instalment, we look at financials. […]
In this, the final post in our series on content marketing we explore five simple things NFPs can do to drive results from content marketing. If you’ve read our previous posts, you’ll already know what you need to do to harness the power of great content to promote your organisation’s mission and activities using the […]
Content marketing for ‘for purpose’ organisations is all about offering value via your marketing content – exchanging something people value for the right to start a relationship. Non-profit organisations exist to serve people before profit. But competition for funding is getting tighter. To keep helping the people who need you most, you need a sustainable […]
This month we continue our series of articles on content marketing as we reach the third of our 4 As: Audience – find out what they care about, what is helpful to them. Asset – what do you already have that your audience values? Amplification – what are the most cost effective and helpful ways […]
“It is not the strongest or the most intelligent who will survive but those who can best manage change.” (Charles Darwin) Think about the last time you resisted a change that was either thrust upon you or took you by surprise. How did you react? What range of emotions did you experience? How strong were […]
Some of the statistics about fundraising might surprise you. Most Australian not for profits aren’t earning their primary income from donations. According to the ACNC, in Australia, only 8 percent of charity income comes from donations and bequests. 41 percent comes from government grants, and 50 percent is from other sources including the sale of […]
Welcome to the third of our series on content marketing. In our first post, we discussed the potential of content marketing to boost your social impact, and introduced our 4 A’s: Audience – find out what they care about, what is helpful to them. Asset – what do you already have that your audience values? […]
In the last instalment of Foreword, we looked at two of the key aspects of a business model in the NDIS world – understanding your market, and service delivery. We looked at five steps to better understanding your market – analyse customer demographics, analyse customer needs and wants, calculate total prospective market size, map competitors […]
What can organisations learn from JK Rowling and Dr Martin Luther King? The answer is surprising and simple, although easier said than done. Both have been able to inspire a generation of followers into action by using their ability to tell a story. JK Rowling has inspired a generation of children (and adults alike) to […]