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You’re sitting at your desk. In front of you are two proposals for marketing activities – one to sponsor an expo, and another to advertise your services in your local paper. They both look like great deals, but you can only afford to do one…. So how do you pick a winner? Over the next […]
Each year, CBB supports one or two candidates to undertake the Governor’s Leadership Foundation program, through a scholarship in memory of one of our founding board members, Keith Fulton. Sue Mitchell of Surf Life Saving SA, recipient of a Keith Fulton Memorial Scholarship, provides her reflections on her learning from 2017 Governor’s Leadership Foundation. The […]
This month we talk to Ian Cox, CEO of Adelaide’s Hutt Street Centre, about their social impact bond and the Aspire Program, zero homelessness, and Hutt St’s approach to implementing innovation. Hutt Street Centre provides meals, social work and support services to people facing homelessness. What does innovation mean to you? Innovation is […]
As 2017 comes to a close and we head off to enjoy the holiday season, it is often a time of reflection and planning for the new year ahead. One of the underlying themes in the consulting work that I have been involved in this year has been the effect that ‘perceived power’ has when […]
Organisations are in the business of providing products and services to consumers, who in turn, provide organisations with currency to continue their work. Most products and services have a lifespan. It is this lifespan that triggers our need to change what we do and the way we do things to remain relevant by satisfying emerging […]
In Part 1 of this piece, we looked at the ‘understanding your market’ and ‘service delivery’ aspects of a business model in the NDIS world. In Part 2 we looked at ‘marketing and sales pipeline’ – one of the most challenging aspects for most NDIS disability service providers. In this the final instalment, we look at financials. […]
In this, the final post in our series on content marketing we explore five simple things NFPs can do to drive results from content marketing. If you’ve read our previous posts, you’ll already know what you need to do to harness the power of great content to promote your organisation’s mission and activities using the […]
Content marketing for ‘for purpose’ organisations is all about offering value via your marketing content – exchanging something people value for the right to start a relationship. Non-profit organisations exist to serve people before profit. But competition for funding is getting tighter. To keep helping the people who need you most, you need a sustainable […]
This month we continue our series of articles on content marketing as we reach the third of our 4 As: Audience – find out what they care about, what is helpful to them. Asset – what do you already have that your audience values? Amplification – what are the most cost effective and helpful ways […]
“It is not the strongest or the most intelligent who will survive but those who can best manage change.” (Charles Darwin) Think about the last time you resisted a change that was either thrust upon you or took you by surprise. How did you react? What range of emotions did you experience? How strong were […]