So, we’ve got a new logo. Why?

By Marissa Brown, former Marketing & Community Engagement Manager

As some of you may know, in 2016 Community Business Bureau (CBB) celebrates 21 years as a not for profit social enterprise (read more about our history here), and we felt that this ‘coming of age’ deserved a fresh new look. You’ll notice that our new brand still uses our acronym, CBB, but we’ve also gone back to including our full name, Community Business Bureau. We’ve done this for a few reasons.

Firstly, Community Business Bureau is our incorporated name. We’ve had it since 1995 and we wear it with pride. Sure, the word Bureau is a little outdated and can be tricky to spell for some, but it explains exactly what we were formed to do, and still do to this day.

Secondly, in a world awash with acronyms, buzzwords, abbreviated language (c u tmrw) and words that are completely made up (Google), we wanted to simplify things for everyone. CBB stands for Community Business Bureau. Let there be no mistake (BCB, BBC or CCB for instance…).

Finally, we’ve removed the tagline ‘the not4profit people’. Why? We are still very much dedicated to working with community services oriented not for profit organisations, but as the sector starts to embrace other business models including social enterprise and B corporations, we felt that stamping ‘not4profit people’ on our brand may exclude those organisations that we want to embrace.

And for those of you who know a little bit about branding, you’ll know that a brand is so much more than a logo. It’s also about the way you visually and verbally communicate about your organisation, how consistently you do this and how well it represents your organisation’s vision, mission and values. We’re really proud that all of our new materials feature real CBB employees and clients. Our people, doing what they love, in a sector that they love.

We’ve released some new videos too, which feature our amazing clients sharing their stories of working with CBB. We of course will tell you that we’re great, but we know it means so much more when you hear it from one of your peers. Thank you to Wendy Malycha (St John’s Youth Services), Gill McFadyen (Community Centres SA), Paul Scully (Baptist Care), Maureen Lawlor (Down Syndrome SA), Evelyn O’Loughlin (Volunteering SA & NT) and Kelley Russo (PISA Italian Meals & Services) for taking time out of your busy days to help us with this project. We genuinely appreciate your support of our organisation.

We also encourage you to explore our new-look website, which still houses all the same things in the same places, but has had some cosmetic work done to make it more user-friendly. Please tell us what you think!

So, although the mammoth exercise of rebranding is over, like all of you we feel that we can’t rest on our laurels. We will continue to focus on continuous improvement of our services, enhancing our partner offerings, building our Community Development Program so that we can give back even more to the sector, hosting networking and professional development events around Australia and sharing ours and others’ news and knowledge through our eNews and Foreword digital publications.

Thank you all for your support, and we look forward to sharing with you an exciting and bright future for Community Business Bureau!

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